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Burger King Essay Contest

Essay on Burger King External Analysis

1669 Words7 Pages


Team Members: Table of Content

1. Executive summary

2. Introduction.

1. Brief History.

2. Burger King Egypt.

2. Mission.

3. Forces Driving Industry Competition:

1. Determinates of entry.

1. Economies of scale.

2. Product differentiation.

3. Capital requirements.

4. Cost advantages.

2. Determinates of Supplier Power.

1. Switching cost of suppliers.

2. Impact of inputs on cost or differentiation.

3. Determinates of Buyer Power.

1. Bargaining leverage.

a. Buyer switching cost.

2. Price sensitivity

a. Price/total purchases.

b.…show more content…

2) Contacting managers working in burger king

After we got these factors we used three tools to see the assessment of external environment on our company.

The three tools:

• Forces Driving Industry Competition:

We concluded from this tool

➢ That threat of new entry in this highly competitor market is not much big if this competitor wasn’t w well known brand, but if he was mega brand the threat would be high.

➢ The supplier power is big in our industry, so for us to decrease this power we put more than one alternative supply for our inputs as we can, to decrease the number of unique suppliers and their strength on manipulating our supply chain.

➢ The buyer power in our industry is not so big because of the different buyer’s categories we serve.

➢ The rivalry in our industry is big as all the competitors do their best to attract more customers to their company.

• External factor Evaluation Matrix:

Through this tool we took all the threats and opportunities and the affect of each of them on our company and our score was 3.358 which means that we know how to overcome the threats and make use of opportunities

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Burger King McLAMORE Foundation is pleased to announce the Scholarship Program, administered by Scholarship Management Services. The Scholars program assists employees, employees’ spouses or domestic partners, employees’ children and high school seniors in the United States, Puerto Rico, and Canada in continuing their education. Scholarship grants range from $1,000 to $50,000 and are intended to help students offset the cost of attending college or post-secondary vocational/technical school.

Burger King McLAMORE Foundation was established in October 2005. It is the charitable arm of the Burger King system and is a not-for-profit 501(c) (3) charitable organization.


Scholarships range from $1,000 to $50,000 and the application window is open from October 15 to December 15 each year.

Eligibility for Burger King Scholar:

  • Have a strong academic record with a minimum grade point average (GPA) of 2.5,
  • Be passionate about serving the community, and
  • Be a high school senior, BURGER KING employee, spouse/domestic partner or child of an employee.

Eligibility for James W. McLamore Whopper Scholarship:

  • Be a citizen of the United States or Canada,
  • Have graduated from high school within the last three years or be a full-time student who is a senior at a high school or home school in the United States, Canada or Puerto Rico,
  • Students who are applying as a full-time freshman to a four-year accredited, college or university that is located in the United States and is exempt from taxation under Section 501(c)(3) of the Internal Revenue Code,
  • Students who have a cumulative unweighted grade point average (GPA) of at least 3.3,
  • Students who have a minimum ACT Composite score of 25 or a minimum combined SAT score of 1700,
  • Students who demonstrate an active leadership role in community service, athletics, and/or similar co-curricular activity (such as student government, team sports, fraternal life, etc); and,
  • Students who demonstrate substantial work experience.

How to Apply:

For applying the scholarship, you will need to register through the given link:


Supporting Document:

  • A current, complete high school or college transcript of grades must be uploaded with your application. Grade reports are not accepted. Unofficial or online transcripts must display student name, school name, grades and credit hours for each course and term the course was taken.
  • A list of your work experiences and involvement in school and community activities
  • BURGER KING employee information if your application is to be affiliated with an employee
  • If applicable, your family’s financial information. A copy of your parents’ most recent tax form filed with the IRS or Revenue Canada may be helpful

Award Amount:

The McLamore Family Foundation is granting a $50,000 scholarship to three students each year since 2011.

Application Deadline:

Your application must be submitted electronically on or before December 15, 2016. Scholarships range from $1,000 to $50,000 and the application window is open from October 15 to December 15 each year. If 50,000 applications are received prior to December 15, the application will no longer be available.

Link for More Information:


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